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After months of experimenting in his kitchen in 2005, long-time horseman Uncle Jimmy was sure he had struck upon a treat to relieve the boredom of his own stall-bound horse; he was just as confident his treat would transform the equine industry.

Starting in late 2006, with little more than an idea and a bootstrapped business model, Uncle Jimmy introduced Uncle Jimmy’s Hangin’ Ball to the market at the Equine Affair in Columbus, Ohio. Disappointed with the mediocre response to what he knew was a breakthrough product, Uncle Jimmy pressed forward. Five months later, equipped with a newly designed package and down-to-earth marketing, Uncle Jimmy’s Hangin’ Ball went on to win multiple innovation awards at the American Equestrian Trade Association (AETA) Spring Expo in Richmond, Virginia. The awards led to immediate press recognition, tremendous dealer reception, and the true launch of Uncle Jimmy’s Brand Products.

Equestore gives riders the chance to shop an exciting range of luxurious equestrian wear, including the latest collections from the most iconic brands from around the world, such as Kingsland, Mark Todd, Montar to name just a few from our online equestrian store. So, whether you are looking for on-trend equestrian wear or the latest horse riding equipment, Equestore will provide you with everything you are looking for at the very best prices in the UK.
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